The New Digital Influencers (slides)
The New Digital Influencers
by Laurent Francois, Managing Director of French Ideas, a digital boutique agency in London.
An introduction to the new digital influencers. As more and more people write that “bloggers are dead” because of a kind of Social Media fatigue, it’s important to identify new clusters of influence, following 3 main trends: a world of applications; the rise of cluster communities as the main sources of value; the broadcast industry revival thanks to Social Activation.
These new digital influencers lead marketers to think about new tools to better refine a social brand experience.