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The New Digital Influencers (slides)

The New Digital Influencers

by Laurent Francois, Managing Director of French Ideas, a digital boutique agency in London.

An introduction to the new digital influencers. As more and more people write that “bloggers are dead” because of a kind of Social Media fatigue, it’s important to identify new clusters of influence, following 3 main trends: a world of applications; the rise of cluster communities as the main sources of value; the broadcast industry revival thanks to Social Activation.

These new digital influencers lead marketers to think about new tools to better refine a social brand experience.
A presentation

2 Comments

  1. Thanks for the mention :)

  2. thank YOU Laurent- great job! ;)

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