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Klout , PeerIndex , Kred – honestly, what’s the difference?

Klout PeerIndex Kred: The Interesting Questions

Klout , PeerIndex , Kred – honestly, what’s the difference?

They’re often one of the first indications of a social media practitioner’s presence on the social web.

A Klout Score of 50+ puts you in the 90th percentile of the population where the average Klout score stands at 20. A PeerIndex Score of 40+ puts you in the 90th percentile of the population while a score of 90+ puts you at the top 0.1% of the community.

Fact: All these scores are just numbers. A numerical peg to your name, if I may add, if you allow Klout, PeerIndex, and Kred to define your personality and social media behaviour.

Here are some very interesting questions on Klout which I’ve been asked for the past month.

“I need a better Klout Score. I’m going for a job interview next week and I need to show that I’m active on social media.”

Someone mentioned this to me recently and yes, hiring managers have reportedly taken to checking you out on online influence scoring systems to see how a candiate ranks against another.

“Is there any way I can game the system?”

Unethical practices may come into play. When there are perks, you can be pretty damn sure some users would try to game the system and boost their own score. It could be an issue of egos. It could be the competitive streak in them. It could be a misguided belief that a higher Klout score will better their credibility on the social web.

“I don’t want to engage this influencer- he/she has a lower Klout score”

Every individual is different. Likewise, every influencer is different too. Klout scores are an indication, and not an absolute truth. Beyond these metrics, it’s important to assess other qualities, such as the influencers personality, writing style, domain of expertise, and affinity with your brand for your influencer campaign.

“But why do I have a lower Klout score when my PeerIndex score is higher?”

Klout, PeerIndex, and Kred have different ways of measuring your online influence. It’s important to look at these scores holistically.

Networks Measured

Klout measures your social influence right up to 12 networks. Currently, the list includes Twitter, Facebook, Google+, LinkedIn, Foursquare, YouTube, Instagram, Tumblr, Blogger, WordPress,, and Flickr.

Meanwhile, for PeerIndex, they allow you to connect 5 networks- technically, i’ll call it 4 networks and your chosen website/blog. They evaluate your social capital based on Twitter, Facebook, LinkedIn, Quora, and your chosen website (information is from a RSS feed)

12 sources vs 5 sources can certainly make the calculation of your influence/activity on the social media sphere more all-rounded and compelling. Algorithm issues aside, if Klout is able to objectively evaluate your social media influence based on your activity across all your networks- that’s a +1 for me.

For example, Kred is fantastic as it has a measure of Offline Influence through Offline Kred – where you can submit your offline achievements and allow the Kred team to give you a score based on that.

“Is Klout / PeerIndex / Kred a general measure of online influence, or are there ways to assess topical influence?”

A client asked me this question before- and the answer is YES! It’s not a one-size fits all solution for measuring online influence. For example, I’m largely more influential about Social Media and Technology on Klout, PeerIndex, and Kred, and I certainly can’t have the same measure of influence in cooking, UX design, or mobile, even though these are topics which I am also interested in.

Both Klout and PeerIndex offer overviews of topics which you are influential about.

Klout also allows you to check out the top influencerstop +K recipients, and the users who provide the “best content” for each topic.

Generally, for “best content”, they’ll provide the information by influencers (e.g. tweets) that has influenced individuals in their networks.

“Klout is meaningless. How can it be taken seriously when Justin Bieber has a higher Klout Score than Barack Obama?”

My answer to that: Don’t base your entire self-worth (or self-importance, for the matter) on Klout.

Be on social media platforms because you enjoy it, and not because you want to game the system.

The value of the relationships you get to foster and the meaningful connections you can make on social is priceless- and I’ve fostered connections with wonderful, inspirational folks from all over the world thanks to Twitter, Facebook, and LinkedIn.

You can never put a score on that.


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