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Social Madness: a competition to test companies’ social media influence

Social Madness competition to test companies’ social media influence

Social Madness is a tournament-style challenge that will measure the growth of a company’s social media presence.

via Business First

Columbus Business First is on a quest to identify the companies with the best social-media chops.

The paper and its parent, American City Business Journals, are kicking off a program dubbed Social Madness that will measure the growth of a company’s social media presence as it competes in a tournament-style challenge.

Companies will compete in 43 metro areas, including Central Ohio, with local winners squaring off in a national challenge. Three overall champions get the right to designate a $7,500 donation to the charity of their choice.

“This is a one-of-a-kind challenge that we think companies of all types and sizes will be excited about,” said American City CEO Whitney Shaw. “Social Madness is all about growing your social media engagement, which is critical in business today.”

Companies can enter the Central Ohio challenge at socialmadness.com.

Social Madness is a bracket-style challenge, not unlike the March Madness tournaments for men’s and women’s college basketball teams, in which companies compete against others of similar size. Participants in Central Ohio will be scored based on an algorithm that measures social influence. The algorithm will track votes on columbusbusinessfirst.com, LinkedIn connections, Facebook activity and Twitter followers during the challenge period.

“It’s clear that social media isn’t a fad but has developed into an integral form of communication, whether personal or in the business world,” Business First Publisher Don DePerro said. “Companies can no longer ignore social media’s role in the marketplace. Whether your business is a student of social media or simply a neophyte, you are sure to gain from our Social Madness initiative.

“Join in, have fun and learn something new. I look forward to participation from companies of all sizes and wish all of them the very best,” he said.

Companies will compete in three size classes, based on the number of full-time employees – small (one to 99 workers), medium (100-499) and large (500 and more). The nomination period ends May 15. No points are accumulated during the nomination phase.

Local market challenges begin June 1, first in an open, all-comers format, then – as the field is narrowed – in a head-to-head bracket challenge.

The challenge moves to the big stage in July, when local winners square off for national bragging rights in one of the three categories.

The final match-ups will be completed in early September.

Throughout all phases of the challenge, results will be updated every 24 hours so companies and observers can track the competition as it develops.

For more information, including rules and requirements for eligibility, visit socialmadness.com.

SOURCE: BizJournals.com

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