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Predicts 2012: Marketers Must Adapt, Differentiate and Innovate in Social CRM, SaaS and IMM

Latest Social CRM Trends

provided by IBM

Social media has become a well-known way to improve customer service – in fact over 80% of the top 100 companies in the Fortune 500 have a Facebook presence. This report highlights marketing predictions for 2012, particularly in social CRM’s further acceleration of software as a service (SaaS) and larger rationalization of integrated marketing management (IMM).Get the report now and learn how to drive your marketing strategy and prioritize technology investment decisions.


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