PROFESSIONE SNÍDER Il Politecnico di Milano organizza i primi incontri di selezione per i candidati al Master in Social Network Influence Design. 30 i posti disponibili per un anno di formazione di eccellenza in ambito Social Media e Mobile Prima giornata di presentazione: 23...

Inoccasione della settima edizione del Netcomm eCommerce Forum, premiata l’eccellenza italiana del commercio elettronico. Oltre 40 i progetti iscritti e 9 i riconoscimenti assegnati Netcomm e-Commerce Award 2012: vince SaldiPrivati  La prima edizione della competizione premia il modello di...

  BY: SHANE SNOW Shane Snow, founder of Contently, says to win at business, brands need to make content, and make it about their audience.   In a world where “every brand is a publisher,” giving away audience-focused content is cheaper, more inspiring, and better for the...

The Knowledge Graph: Google’s Next Frontier for Search In recent months, Google has been following a strategy it calls putting more wood behind fewer arrows. It involves prioritizing the company’s projects, and you don’t have to be paying very close attention to know that its Google+...

TV Viewers Carry the Conversation to Social Networks Almost one in five viewers starts watching a show after reading about it online Social media is fundamentally changing the way engaged viewers are watching and talking about their favorite programs. No longer content to watch shows...

Drive Social Marketing ROI with Social Referral Programs The dramatic increase in consumer online sharing has created a new opportunity for brands to identify highly-engaged, loyal customers and turn them into “social advocates” – who, in turn, refer the brand, products and services to...

Big Data Requires Complex Analysis, But Don’t Be Scared Off Segmentation Still Crucial, But One-Size-Fits-All Approach Is Obsolete Businesses have been segmenting customers for years, but the era of Big Data is making it more essential — and complicated — than ever. The Big...

Are Brands Wielding More Influence In Social Media Than We Thought? As one who has read, dissected and written about many a study regarding social media, brands and consumers, I can tell you I for one was quite surprised to see read the findings of a survey recently conducted by Market...

Don’t Fall for this Sneaky Klout Trick Designed to Suck You In Will Your Klout Score Get You Hired? Have You Got Klout? 5 Reasons You Shouldn’t Care About Your Klout Score. These are some recent headlines on Forbes.com that might make you wonder if you should be paying...

Social Business Forum 2012, 4 e 5 Giugno, Hotel Marriott Milano “From Social To Business” Alla quinta edizione consecutiva, il Social Business Forum si conferma come evento di punta in Europa sull’evoluzione della collaborazione, del marketing, del servizio al cliente e...

Psychologists Use Social Networking Behavior to Predict Personality Type The ability to automatically determine personality type could change the way social networks target services to users One of the foundations of modern psychology is that human personality can be described in terms of...

COMMERCE 2.0. Digital Marketing, Commerce e Future Shopping nell’era dei Social Network Milano, Confcommercio, 22 Maggio 2012 Mettersi in ascolto, organizzare la conoscenza, entrare in conversazione con il mercato e i clienti reinventando il retailing e il mashup di esperienza fisica e...

Microsoft’s Smart House Microsoft Research presents “HomeOS.” You’ve got a lot of smart things in your home. There’s your smartphone, of course. There’s your Nest thermostat, maybe. There’s your laptop, your game console, your tablet. As all the components of your...

Microsoft’s New Lab Hunts for Value in User Data The New York lab will search for patterns in aggregated user data, and suggest new revenue sources for Microsoft’s existing products. Microsoft has begun a new effort to understand how people interact and spread information...

A New Category Defined: Social Performance Software A new software category has emerged to bring performance marketing to social channels. After interviewing over 10 software companies and 10 agencies, a new trend has emerged that will change the social business landscape. What is this trend?...

via irishtimes.com Meet your matchmaker: the Irishman who is reinventing the world of online dating EOIN REYNOLDS WILD GEESE: Barry Cassidy, founder of social discovery application Speeksy.com IT WAS simple wanderlust that inspired Barry Cassidy to leave Ireland. After a career that has...

via NYTimes.com Goldman Looks to Hire Social Media Strategist BY WILLIAM ALDEN Goldman Sachs may dominate financial markets, but there is one frontier it has not yet conquered: social media.So the Wall Street firm that many on the Internet love to hate plans to hire a “social media...

via mashable.com, text by Jeremy Cabalona Interest in Pinterest Reaches a Fever Pitch [INFOGRAPHIC] Could Pinterest be the silver bullet for retailers on social media?  Pinterest is clearly resonating with online consumers in a big way.  To put it simply, customers who find a product...

Social Media Zoo The top social networks as animals in an Internet zoo This PRWeb‘s visualization includes recent user statistics for Facebook, Twitter, LinkedIn, YouTube, Google+, Digg, Reddit, StumbleUpon, Technorati, Ning, mapped to some selected animals (read the text to understand who...

via idgconnect.com Insight from Ntombezinhle Modiselle, marketing manager at Intel Touch Screen Technology Becomes Child’s Play The rapid spread of touchscreen computing devices like smartphones and tablets is creating a generation of children that Intel calls the “Touch...

How ‘Social Profiling’ Will Work In The Real World Ready or not, new technologies will enable strangers to know your social scores even before you shake their hand. Whether it’s on a job interview, before a meeting, a first date, and as you walk into a store, more disruptive...

The Big Deal About Big Data We are in the midst of a “Big Data” revolution. But there is so much hype around this buzzword that it has become what I call a lemmings market: Every tech company on the planet now claims to have a solution for analyzing the mammoth amount of data businesses...

What is your social value formula? Executives understand that social media has value for their business and a far greater potential then how they are using it today. Most of the multinational brands we work with are in their third year of committed effort introducing social to marketing,...

                    Sam Laird1 1.1kShare The Spark of Genius Series highlights a unique feature of startups and is made possible byMicrosoft BizSpark. If you would like to have your startup considered for inclusion, please see the...

by Jeff Bullas 48 Significant Social Media Facts, Figures and Statistics Plus 7 Infographics I came across some interesting statistics that has me quite concerned about the dental hygiene levels on this planet. Apparently there are 600 million more people that own a mobile phone compared to...

Ecommerce Europe represents the interests of webshops in Europe through advocacy, communication and networking. Brussels · http://www.ecommerce-europe.eu  Operativa la nuova organizzazione europea per i rivenditori online Lanciato il sito Ecommerce Europe Già registrati i primi membri e...

Hill+Knowlton Strategies Launches Influence Point Hill+Knowlton Strategies has launched a new service called Influence Point as part of the firm’s expanded product offering. The service is designed for companies looking to target a more niche audience of political, financial and media...

BEN CASNOCHA :: 09 :: 05 :: 2012 :: MEDIATECA SANTA TERESA HASHTAG #MMGCASNOCHA Ben Casnocha vive a San Francisco, è un giovanissimo imprenditore, autore e blogger. Come scrittore, ha già vinto numerosi premi, ha scritto per Newsweek e collaborato con Marketplace, programma della radio...